Commerce

This section covers the software behind selling things online: general-purpose storefront platforms such as Shopify, WooCommerce and BigCommerce, and the specialised CRM and retention systems used by iGaming operators, including Optimove, Smartico and Xtremepush. The two groups sit together because they answer the same underlying question for very different audiences: which platform to build a commercial operation on. Coverage here is research-based, drawn from published vendor pricing, documentation and public case studies.